{"id":126,"date":"2009-02-22T09:38:20","date_gmt":"2009-02-22T02:38:20","guid":{"rendered":"http:\/\/blog.iwayvietnam.com\/tuanta\/?p=126"},"modified":"2009-02-22T09:38:20","modified_gmt":"2009-02-22T02:38:20","slug":"5-bi-quyet-tro-thanh-nhan-vien-ban-hang-bac-thay","status":"publish","type":"post","link":"https:\/\/blog.iwayvietnam.com\/tuanta\/2009\/02\/5-bi-quyet-tro-thanh-nhan-vien-ban-hang-bac-thay\/","title":{"rendered":"5 b\u00ed quy\u1ebft tr\u1edf th\u00e0nh nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y"},"content":{"rendered":"

Tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi b\u00e1n h\u00e0ng kh\u00f4ng kh\u00f3, nh\u01b0ng tr\u1edf th\u00e0nh m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y l\u1ea1i kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i h\u1ecdc t\u1eadp, r\u00e8n luy\u1ec7n, th\u1ef1c h\u00e0nh cho \u0111\u1ebfn khi th\u00e0nh th\u1ea1o v\u00e0 chuy\u00ean nghi\u1ec7p.<\/span><\/strong><\/p>\n

Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y ph\u1ea3i l\u00e0 chuy\u00ean gia trong m\u1ecdi l\u0129nh v\u1ef1c, t\u1eeb nh\u1ecf \u0111\u1ebfn l\u1edbn. Trong nh\u1eefng c\u00f4ng ty m\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y l\u00e0 nh\u1eefng ng\u01b0\u1eddi thi\u1ebft l\u1eadp giao d\u1ecbch. H\u1ecd \u0111em l\u1ea1i doanh thu cao v\u00e0 nh\u1eefng kho\u1ea3n l\u1ee3i nhu\u1eadn kh\u1ed5ng l\u1ed3. H\u1ecd mang v\u1ec1 nh\u1eefng h\u1ee3p \u0111\u1ed3ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1edbi. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y b\u00e1n nh\u1eefng \u1ee9ng d\u1ee5ng m\u1edbi, s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee9 th\u1ebf t\u0103ng theo doanh s\u1ed1. H\u1ecd ch\u00ednh l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m n\u00ean nh\u1eefng con s\u1ed1 k\u1ef3 di\u1ec7u. H\u01a1n th\u1ebf n\u1eefa, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y c\u00f2n t\u1ef1 ki\u1ebfm cho m\u00ecnh nh\u1eefng kho\u1ea3n ti\u1ec1n l\u1edbn. H\u1ecd lu\u00f4n \u0111\u01b0\u1ee3c tr\u1ea3 l\u01b0\u01a1ng h\u1eadu h\u0129nh, v\u00e0 ch\u1eb3ng c\u00f3 g\u00ec l\u1ea1 khi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y thu\u1ed9c nh\u00f3m nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u01b0\u01a1ng cao nh\u1ea5t c\u00f4ng ty.<\/p>\n

Kh\u00f4ng ph\u1ea3i ai c\u0169ng c\u00f3 th\u1ec3 l\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y, nh\u01b0ng nh\u1eefng ng\u01b0\u1eddi n\u00e0y l\u1ea1i c\u00f3 m\u1eb7t \u1edf kh\u1eafp n\u01a1i. H\u1ecd c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng si\u00eau h\u1ea1ng trong c\u00e1c doanh nghi\u1ec7p, l\u00e0 ng\u01b0\u1eddi b\u00e1n h\u00e0ng h\u01b0\u1edfng hoa h\u1ed3ng, l\u00e0 doanh nh\u00e2n, ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf, l\u00e0 nh\u1eefng ng\u01b0\u1eddi h\u00e0nh ngh\u1ec1 t\u1ef1 do, \u0111\u1ea1i l\u00fd, ng\u01b0\u1eddi m\u00f4i gi\u1edbi hay th\u00e0nh vi\u00ean ban qu\u1ea3n tr\u1ecb c\u1ee7a c\u00e1c c\u00f4ng ty.<\/p>\n

Gi\u1eefa nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y v\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ch\u1ec9 c\u00f3 m\u1ed9t kh\u00e1c bi\u1ec7t duy nh\u1ea5t: nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng h\u01a1n, v\u00e0 d\u0129 nhi\u00ean c\u00f3 doanh thu cao h\u01a1n h\u1eb3n. D\u00f9 \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf thu\u1eadn l\u1ee3i hay kh\u00f3 kh\u0103n, d\u00f9 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t hay gi\u00e1 c\u1ea3 c\u00f3 bi\u1ebfn \u0111\u1ed9ng \u0111\u1ebfn \u0111\u00e2u, th\u1eadm ch\u00ed n\u1ed9i b\u1ed9 doanh nghi\u1ec7p \u0111ang c\u00f3 nhi\u1ec1u v\u1ea5n \u0111\u1ec1 nan gi\u1ea3i, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y v\u1eabn b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng. B\u00ed quy\u1ebft n\u1eb1m \u1edf ch\u1ed7 h\u1ecd lu\u00f4n l\u00e0m nh\u1eefng vi\u1ec7c m\u00e0 nh\u1eefng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng kh\u00e1c ch\u1eb3ng m\u1ea5y khi ho\u1eb7c ch\u1eb3ng bao gi\u1edd l\u00e0m.<\/p>\n

C\u0169ng nh\u01b0 trong b\u00f3ng ch\u00e0y, c\u1ea7u th\u1ee7 n\u00e9m b\u00f3ng ph\u1ea3i ch\u1ea1y v\u1ec1 c\u00e1c ch\u1ed1t kho\u1ea3ng b\u1ed1n l\u1ea7n trong su\u1ed1t tr\u1eadn \u0111\u1ea5u – \u0111i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c anh ta nh\u1ea5t thi\u1ebft ph\u1ea3i ch\u1ea1y v\u1ec1 ch\u1ed1t th\u1ee9 nh\u1ea5t t\u1eeb ba \u0111\u1ebfn b\u1ed1n ho\u1eb7c n\u0103m l\u1ea7n trong tr\u1eadn \u0111\u1ea5u, d\u00f9 c\u00f3 \u0111\u00e1nh tr\u00fang hay kh\u00f4ng. V\u00ec ch\u1ea1y nh\u01b0 v\u1eady kh\u00f4ng quy\u1ebft \u0111\u1ecbnh to\u00e0n b\u1ed9 c\u1ee5c di\u1ec7n tr\u1eadn \u0111\u1ea5u n\u00ean m\u1ed9t s\u1ed1 c\u1ea7u th\u1ee7 kh\u00f4ng tr\u00f4ng mong g\u00ec v\u00e0o c\u00fa \u0111\u00e1nh, cho r\u1eb1ng m\u00ecnh s\u1ebd \u0111\u00e1nh b\u00f3ng ra ngo\u00e0i v\u00e0 u\u1ec3 o\u1ea3i ch\u1ea1y t\u1edbi ch\u1ed1t. C\u00f2n nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y kh\u00f4ng bao gi\u1edd ngh\u0129 m\u00ecnh s\u1ebd th\u1ea5t b\u1ea1i.<\/p>\n

Sau m\u1ed7i l\u1ea7n \u0111\u00e1nh b\u00f3ng, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y \u0111\u1ec1u ch\u1ea1y h\u1ebft t\u1ed1c l\u1ef1c, v\u00ec ch\u1ec9 trong kho\u1ea3ng th\u1eddi gian r\u1ea5t ng\u1eafn, tr\u01b0\u1edbc khi \u0111\u1ed1i ph\u01b0\u01a1ng v\u1ee5ng v\u1ec1 b\u1eaft b\u00f3ng hay tr\u01b0\u1edbc khi b\u00f3ng ch\u1ea1m \u0111\u1ea5t, anh ta ho\u1eb7c c\u00f4 ta \u0111\u00e3 c\u00f3 m\u1eb7t \u1edf ch\u1ed1t nh\u00e0. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y kh\u00f4ng bao gi\u1edd r\u1eddi b\u1ecf v\u00f2ng quay b\u00e1n h\u00e0ng. H\u1ecd lu\u00f4n ch\u1ea1y n\u01b0\u1edbc r\u00fat v\u00e0 lu\u00f4n n\u1ed7 l\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c giao d\u1ecbch. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fd do nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00f4n vinh l\u00e0 \u201cnh\u1eefng tay n\u00e9m b\u00f3ng c\u1eeb kh\u00f4i\u2019\u2019.<\/p>\n

M\u1ed9t ch\u00e0ng trai sau khi t\u1ed1t nghi\u1ec7p \u0111\u00e3 t\u00ecm \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c \u0111\u1ea7u ti\u00ean: b\u00e1n h\u00e0ng\u2026 Anh b\u1eaft \u0111\u1ea7u c\u00f4ng vi\u1ec7c v\u00e0o th\u1ee9 hai. Ch\u01b0a t\u1eebng \u0111\u01b0\u1ee3c hu\u1ea5n luy\u1ec7n b\u00e1n h\u00e0ng, ch\u1ec9 v\u1edbi v\u00e0i cu\u1ed1n s\u00e1ch gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, m\u1ed9t t\u1eadp danh thi\u1ebfp v\u00e0 v\u00e0i l\u1eddi ch\u1ec9 d\u1eabn, ch\u00e0ng trai tr\u1ebb \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u ra ph\u1ed1, g\u1eb7p g\u1ee1 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng quen bi\u1ebft \u0111\u1ec3 ch\u00e0o h\u00e0ng. M\u1ed7i ng\u00e0y anh th\u1ef1c hi\u1ec7n t\u1edbi 100 cu\u1ed9c ch\u00e0o h\u00e0ng nh\u01b0 v\u1eady.<\/p>\n

Th\u1ebf nh\u01b0ng, s\u1ef1 th\u1eadt t\u00e0n nh\u1eabn trong nh\u1eefng ng\u00e0y \u0111\u1ea7u b\u00e1n h\u00e0ng l\u00e0 \u0111\u1ebfn 90%, th\u1eadm ch\u00ed \u0111\u00f4i l\u1ea7n 100%, nh\u1eefng cu\u1ed9c g\u1eb7p m\u1eb7t \u0111\u1ec1u b\u1ecb t\u1eeb ch\u1ed1i. L\u00fac \u0111\u00f3 ch\u00e0ng trai kh\u00f4ng h\u1ec1 bi\u1ebft r\u1eb1ng ch\u00e0o h\u00e0ng cho m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng – nhi\u1ec7m v\u1ee5 m\u00e0 anh \u0111\u01b0\u1ee3c giao, l\u00e0 bi\u1ec7n ph\u00e1p b\u00e1n h\u00e0ng k\u00e9m hi\u1ec7u qu\u1ea3 nh\u1ea5t. Tuy nhi\u00ean, nh\u1eefng l\u1eddi t\u1eeb ch\u1ed1i xem ra c\u0169ng c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n

Ch\u00e0ng trai tr\u1ebb h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch kh\u00f4ng e ng\u1ea1i nh\u1eefng l\u1eddi t\u1eeb ch\u1ed1i. B\u1ecb t\u1eeb ch\u1ed1i l\u00e0 \u0111i\u1ec1u b\u00ecnh th\u01b0\u1eddng khi b\u00e1n h\u00e0ng. Th\u1eadm ch\u00ed, h\u01a1i k\u1ef3 qu\u1eb7c, ch\u00e0ng trai b\u1eaft \u0111\u1ea7u th\u1ea5y th\u00edch th\u00fa v\u1edbi nh\u1eefng l\u1eddi kh\u01b0\u1edbc t\u1eeb. V\u1edbi anh, m\u1ed7i l\u1ea7n b\u1ecb t\u1eeb ch\u1ed1i l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 suy ng\u1eabm l\u1ea1i, \u0111\u1ec3 th\u1eed nghi\u1ec7m nh\u1eefng l\u1eddi ph\u00fac \u0111\u00e1p hay \u0111\u1ec3 t\u00f4i luy\u1ec7n t\u00ednh ki\u00ean tr\u00ec, d\u00f9 cho ng\u01b0\u1eddi qu\u1ea3n l\u00fd kh\u00f4ng ng\u1eebng th\u00fac gi\u1ee5c \u201c\u0111i nhi\u1ec1u h\u01a1n n\u1eefa\u201d, v\u00e0 ch\u00e0ng trai tr\u1ebb b\u1eaft \u0111\u1ea7u suy ngh\u0129.<\/p>\n

Ki\u1ec3u ch\u00e0o h\u00e0ng b\u1ea5t ng\u1edd \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 v\u1eady c\u0169ng gi\u1ed1ng nh\u01b0 m\u1ed9t canh b\u1ea1c. T\u1eeb ch\u1ed1i c\u0169ng c\u00f3 nhi\u1ec1u d\u1ea1ng: kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111i v\u1eafng, vi\u1ec7n c\u1edb \u0111ang h\u1ecdp, qu\u00e1 b\u1eadn r\u1ed9n, ch\u1ec9 g\u1eb7p nh\u1eefng ng\u01b0\u1eddi c\u00f3 h\u1eb9n tr\u01b0\u1edbc, hay kh\u00f4ng bao gi\u1edd l\u1eafng nghe ho\u1eb7c ch\u1ecbu g\u1eb7p nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng. Ch\u00e0ng thanh ni\u00ean ch\u1ee7 tr\u01b0\u01a1ng h\u1eb9n g\u1eb7p kh\u00e1ch h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i, l\u1eddi nh\u1eafn hay c\u00e1c chuy\u1ebfn vi\u1ebfng th\u0103m. Tuy nhi\u00ean, gi\u1edd \u0111\u00e2y nh\u1eefng cu\u1ed9c g\u1eb7p g\u1ee1 kh\u00f4ng c\u00f2n l\u00e0 nh\u1eefng cu\u1ed9c g\u1eb7p kh\u00f4ng mong \u0111\u1ee3i \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. T\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng r\u1ea5t cao v\u00e0 t\u1ef7 l\u1ec7 thu\u1eadn v\u1edbi s\u1ef1 th\u0103ng ti\u1ebfn c\u1ee7a anh.<\/p>\n

Ngay t\u1eeb khi l\u1ef1a ch\u1ecdn c\u00f4ng vi\u1ec7c n\u00e0y, ch\u00e0ng trai \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh r\u1eb1ng nghi\u00eam t\u00fac l\u00e0 ch\u01b0a \u0111\u1ee7 m\u00e0 c\u1ea7n ph\u1ea3i th\u1eadt s\u1ef1 nghi\u00eam t\u00fac. Ng\u01b0\u1eddi b\u00e1n h\u00e0ng n\u00e0y \u0111\u00e3 t\u1eadn d\u1ee5ng m\u1ecdi c\u01a1 h\u1ed9i \u0111\u1ec3 k\u1ebft giao v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng thu\u1ed9c m\u1ecdi l\u0129nh v\u1ef1c kinh doanh. Anh c\u00f2n trau d\u1ed3i ki\u1ebfn th\u1ee9c th\u00f4ng qua s\u00e1ch v\u1edf, xem b\u0103ng h\u00ecnh v\u00e0 tham gia c\u00e1c kh\u00f3a hu\u1ea5n luy\u1ec7n b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p. T\u00ecnh c\u1edd anh \u0111\u1ecdc \u0111\u01b0\u1ee3c cu\u1ed1n L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y<\/em> – cu\u1ed1n s\u00e1ch \u0111\u00e3 tr\u1edf th\u00e0nh b\u00ed quy\u1ebft b\u00e1n h\u00e0ng c\u1ee7a anh. V\u00e0 t\u1eeb \u0111\u00f3, ch\u00e0ng trai tr\u1ebb nu\u00f4i m\u01a1 \u01b0\u1edbc tr\u1edf th\u00e0nh m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y \u0111\u00edch th\u1ef1c.<\/p>\n

C\u00f4ng ty giao cho anh nhi\u1ec7m v\u1ee5 m\u1edbi: gi\u00e0nh m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb tay m\u1ed9t nh\u00e0 cung c\u1ea5p kh\u00e1c. Tr\u01b0\u1edbc \u0111\u00f3, ch\u01b0a t\u1eebng c\u00f3 ai trong c\u00f4ng ty \u0111\u01b0\u1ee3c m\u1eddi g\u1eb7p m\u1eb7t d\u00f9 ch\u1ec9 \u0111\u1ec3 ch\u00e0o h\u00e0ng. Ch\u00e0ng trai c\u0169ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng n\u00e0y theo chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng c\u1ee7a c\u00f4ng ty. Tuy nhi\u00ean anh \u0111\u00e3 ph\u1ea1m sai l\u1ea7m khi l\u1eb7p l\u1ea1i \u0111i\u1ec1u m\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u1ec1n nhi\u1ec7m \u0111\u00e3 l\u00e0m. Anh b\u1ecb t\u1eeb ch\u1ed1i th\u1eb3ng th\u1eebng. Th\u1eadm ch\u00ed, anh \u0111\u00e3 ngh\u0129 \u0111\u1ebfn vi\u1ec7c b\u1ecf cu\u1ed9c. Gi\u1ed1ng nh\u01b0 tr\u01b0\u1eddng h\u1ee3p c\u1ee7a nh\u1eefng chuy\u1ebfn ch\u00e0o h\u00e0ng kh\u00f4ng \u0111\u01b0\u1ee3c mong \u0111\u1ee3i, ch\u00e0ng trai b\u1eaft \u0111\u1ea7u suy ngh\u0129 v\u00e0 nghi\u00ean c\u1ee9u.<\/p>\n

Sau khi \u0111\u1ecdc l\u1ea1i c\u00e1c d\u1eef li\u1ec7u b\u00e1n h\u00e0ng c\u0169ng nh\u01b0 nh\u1eefng ghi ch\u00e9p v\u1ec1 c\u00e1c cu\u1ed9c g\u1ecdi b\u00e1n h\u00e0ng, anh nh\u1eadn th\u1ea5y c\u1ea3 m\u00ecnh v\u00e0 nh\u1eefng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y \u0111\u1ec1u l\u00e0m nh\u1eefng vi\u1ec7c nh\u01b0 nhau. H\u1ecd c\u00f9ng g\u1ecdi cho m\u1ed9t lo\u1ea1i kh\u00e1ch h\u00e0ng, vi\u1ebft nh\u1eefng l\u00e1 th\u01b0 nh\u01b0 nhau v\u00e0 h\u1ecfi nh\u1eefng c\u00e2u h\u1ecfi ch\u1eb3ng kh\u00e1c g\u00ec nhau. Nh\u1eefng vi\u1ec7c l\u00e0m n\u00e0y \u0111\u1ec1u th\u1ea5t b\u1ea1i nh\u01b0ng h\u1ecd v\u1eabn kh\u00f4ng thay \u0111\u1ed5i ph\u01b0\u01a1ng ph\u00e1p. Ch\u00e0ng trai t\u1ef1 h\u1ecfi: “Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y s\u1ebd l\u00e0m nh\u1eefng g\u00ec?” Nh\u1eefng \u0111i\u1ec1u nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y l\u00e0m kh\u00e1c h\u1eb3n nh\u1eefng g\u00ec m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u1eabn l\u00e0m: h\u1ecd kh\u00f4ng ch\u1ea5p nh\u1eadn th\u1ea5t b\u1ea1i; h\u1ecd t\u1ef1 th\u00edch nghi, thay \u0111\u1ed5i v\u00e0 ch\u1ea5p nh\u1eadn m\u1ea1o hi\u1ec3m sau khi \u0111\u00e3 t\u00ednh to\u00e1n k\u1ef9. Ch\u00e0ng thanh ni\u00ean quy\u1ebft \u0111\u1ecbnh \u0111\u1ed5i m\u1edbi c\u00e1ch th\u1ee9c l\u00e0m vi\u1ec7c v\u00e0 chu\u1ea9n b\u1ecb ki\u1ebfm th\u1eadt nhi\u1ec1u ti\u1ec1n. Anh \u0111\u01b0a ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng ho\u00e0n to\u00e0n m\u1edbi. Cu\u1ed1i c\u00f9ng, ch\u00ednh quy\u1ebft \u0111\u1ecbnh n\u00e0y \u0111\u00e3 thay \u0111\u1ed5i cu\u1ed9c \u0111\u1eddi anh, c\u1ea3 tr\u00ean ph\u01b0\u01a1ng di\u1ec7n t\u00e0i ch\u00ednh l\u1eabn s\u1ef1 nghi\u1ec7p.<\/p>\n

Ch\u00e0ng trai n\u00e0y bi\u1ebft r\u1eb1ng m\u00ecnh n\u00ean b\u1eaft \u0111\u1ea7u b\u00e1n h\u00e0ng cho c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o cao nh\u1ea5t c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1eefng nh\u00e2n vi\u00ean d\u01b0\u1edbi quy\u1ec1n \u0111\u00e3 t\u1eeb ch\u1ed1i ng\u01b0\u1eddi b\u00e1n h\u00e0ng v\u00e0i l\u1ea7n v\u00e0 ai c\u0169ng b\u1ea3o h\u00e3y h\u1ecfi c\u1ea5p tr\u00ean c\u1ee7a h\u1ecd, \u0111\u00f3 l\u00e0 c\u00e1c t\u1ed5ng gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh (CEO), gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh (COO), gi\u00e1m \u0111\u1ed1c t\u00e0i ch\u00ednh (CFO), gi\u00e1m \u0111\u1ed1c th\u00f4ng tin (CIO). Tr\u01b0\u1edbc \u0111\u00f3, ch\u00e0ng trai ch\u01b0a t\u1eebng l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c nh\u00e2n v\u1eadt cao c\u1ea5p. Anh quy\u1ebft \u0111\u1ecbnh l\u00e0m b\u1eb1ng \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, d\u00f9 c\u00f3 th\u1ec3 s\u1ebd khi\u1ebfn nh\u1eefng ng\u01b0\u1eddi anh ti\u1ebfp c\u1eadn \u0111\u1ea7u ti\u00ean c\u1ea3m th\u1ea5y b\u1ecb x\u00fac ph\u1ea1m. H\u01a1n n\u1eefa, anh ch\u01b0a t\u1eebng h\u1ee3p t\u00e1c v\u1edbi c\u00f4ng ty n\u00e0y, do v\u1eady anh x\u00e1c \u0111\u1ecbnh ch\u1eb3ng c\u00f3 g\u00ec \u0111\u1ec3 m\u1ea5t.<\/p>\n

Ch\u00e0ng trai tr\u1ebb t\u1ef1 giam m\u00ecnh trong v\u0103n ph\u00f2ng, nghi\u00ean c\u1ee9u m\u1ecdi th\u00f4ng tin li\u00ean quan \u0111\u1ebfn c\u00f4ng ty kia, t\u1eeb l\u0129nh v\u1ef1c kinh doanh, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh cho \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 website. Anh nh\u1eadn th\u1ea5y r\u1eb1ng ng\u01b0\u1eddi th\u1eadt s\u1ef1 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng trong c\u00f4ng ty, nh\u01b0ng r\u1ea5t \u00edt xu\u1ea5t hi\u1ec7n, ch\u00ednh l\u00e0 c\u00e1c CFO. Anh t\u1eadp suy ngh\u0129 gi\u1ed1ng m\u1ed9t CFO. V\u00e0 anh \u0111\u00e3 bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec v\u1ec1 vi\u1ec7c \u0111i\u1ec1u h\u00e0nh m\u1ed9t c\u00f4ng ty \u0111a qu\u1ed1c gia tr\u1ecb gi\u00e1 h\u00e0ng t\u1ef7 \u0111\u00f4la?<\/p>\n

B\u1ea3n th\u00e2n c\u00e1c CFO c\u0169ng g\u1eb7p kh\u00f3 kh\u0103n khi ph\u1ea3i thanh to\u00e1n c\u00e1c h\u00f3a \u0111\u01a1n \u0111\u00fang h\u1ea1n. M\u1ed1i quan t\u00e2m h\u00e0ng \u0111\u1ea7u c\u1ee7a nh\u1eefng ng\u01b0\u1eddi n\u00e0y l\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 t\u00e0i ch\u00ednh, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3m \u0111\u01b0\u1ee3c chi ph\u00ed. D\u1ef1a v\u00e0o nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh, anh \u0111\u00e3 \u0111i \u0111\u1ebfn k\u1ebft lu\u1eadn: c\u00f4ng ty m\u00ecnh s\u1ebd gi\u00fap \u0111\u1ed1i t\u00e1c ti\u1ebft ki\u1ec7m 50.000 \u0111\u00f4la m\u1ed9t n\u0103m b\u1eb1ng c\u00e1ch gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh h\u00e0ng ng\u00e0y.<\/p>\n

Anh t\u00ecm s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a v\u1ecb CFO \u0111\u00f3 v\u00e0 h\u1eb9n g\u1eb7p b\u1eb1ng \u0111\u01b0\u1ee3c. Ngay ti\u1ebfng chu\u00f4ng \u0111\u1ea7u ti\u00ean, v\u1ecb CFO \u0111\u00e3 nh\u1ea5c m\u00e1y. Sau khi t\u1ef1 gi\u1edbi thi\u1ec7u, ng\u01b0\u1eddi b\u00e1n h\u00e0ng n\u00f3i ngay r\u1eb1ng cu\u1ed9c g\u1ecdi n\u00e0y s\u1ebd k\u1ebft th\u00fac trong v\u00f2ng m\u1ed9t \u0111\u1ebfn hai ph\u00fat. Anh c\u0169ng n\u00f3i m\u00ecnh t\u1ef1 tin c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng ty c\u1ee7a \u00f4ng ta ti\u1ebft ki\u1ec7m t\u1edbi 50.000 \u0111\u00f4la, v\u00e0 h\u1ecfi \u00f4ng c\u00f3 mang theo s\u1ed5 tay c\u00f4ng t\u00e1c kh\u00f4ng. V\u1ecb gi\u00e1m \u0111\u1ed1c \u0111\u1ed3ng \u00fd v\u00e0 h\u1ecd s\u1eafp x\u1ebfp m\u1ed9t cu\u1ed9c h\u1eb9n. Cu\u1ed9c g\u1eb7p g\u1ee1 n\u00e0y ho\u00e0n to\u00e0n m\u1edbi m\u1ebb v\u00e0 xa l\u1ea1, v\u00ec th\u1ebf ch\u00e0ng trai \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch r\u1ea5t c\u1ea9n th\u1eadn. Anh \u0111i t\u1edbi cu\u1ed9c h\u1eb9n c\u00f9ng v\u1edbi m\u1ed9t chuy\u00ean gia ph\u00e2n t\u00edch t\u00ecnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty m\u00ecnh.<\/p>\n

Ng\u01b0\u1eddi ta kh\u00f4ng bao gi\u1edd \u0111\u1ec1 c\u1eadp t\u1edbi s\u1ea3n ph\u1ea9m ngay trong cu\u1ed9c g\u1eb7p \u0111\u1ea7u ti\u00ean, v\u00ec nh\u1eefng c\u00e2u h\u1ecfi c\u1ee7a ng\u01b0\u1eddi b\u00e1n h\u00e0ng th\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c g\u00ec t\u1eeb s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u00f4ng ngh\u1ec7 hay \u0111\u1eb7c t\u00ednh v\u00e0 ti\u1ec7n \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m. Ng\u01b0\u1eddi b\u00e1n h\u00e0ng trong c\u00e2u chuy\u1ec7n tr\u00ean \u0111\u1ec1 ngh\u1ecb ti\u1ebfn h\u00e0nh m\u1ed9t cu\u1ed9c \u201cki\u1ec3m tra nh\u1eb1m ti\u1ebft ki\u1ec7m chi ph\u00ed\u201d \u0111\u1ec3 nh\u1eadn d\u1ea1ng nh\u1eefng quy tr\u00ecnh th\u1eeba, c\u0169ng nh\u01b0 nh\u1eefng y\u1ebfu t\u1ed1 g\u00e2y l\u00e3ng ph\u00ed kh\u00e1c. M\u1eb7c d\u00f9 v\u1ec1 nguy\u00ean t\u1eafc, kh\u00e1ch h\u00e0ng ph\u1ea3i tr\u1ea3 ti\u1ec1n cho nh\u1eefng cu\u1ed9c ki\u1ec3m tra nh\u01b0 v\u1eady, nh\u01b0ng ng\u01b0\u1eddi b\u00e1n h\u00e0ng \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t \u0111\u1ec1 ngh\u1ecb khi\u1ebfn v\u1ecb CFO kh\u00f4ng th\u1ec3 t\u1eeb ch\u1ed1i: cu\u1ed9c ki\u1ec3m tra s\u1ebd ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed n\u1ebfu kh\u00f4ng t\u00ecm ra qu\u00e1 tr\u00ecnh c\u1eaft gi\u1ea3m chi ph\u00ed n\u00e0o.<\/p>\n

V\u1ecb gi\u00e1m \u0111\u1ed1c c\u1eed m\u1ed9t nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi b\u00e1n h\u00e0ng \u0111\u1ec3 cung c\u1ea5p cho anh nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft cho vi\u1ec7c t\u00ecm ra c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 bi\u1ec7n ph\u00e1p kh\u1eafc ph\u1ee5c. Trong ph\u00fat ch\u1ed1c, nh\u1eefng ng\u01b0\u1eddi tr\u01b0\u1edbc \u0111\u00e2y kh\u00f4ng \u0111\u1ec3 \u00fd ho\u1eb7c t\u1eeb ch\u1ed1i ng\u01b0\u1eddi b\u00e1n h\u00e0ng n\u00e0y \u0111\u00e3 c\u1ed9ng t\u00e1c v\u1edbi anh. C\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a gi\u00e1m \u0111\u1ed1c l\u00e0 m\u1ed9t \u0111i\u1ec1u \u0111\u00e1ng n\u1ec3, nh\u01b0ng ch\u00e0ng trai mu\u1ed1n ng\u01b0\u1eddi \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh l\u00e0m vi\u1ec7c v\u1edbi m\u00ecnh tr\u1edf th\u00e0nh \u0111\u1ed3ng minh, khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y m\u00ecnh c\u0169ng l\u00e0 ng\u01b0\u1eddi h\u00f9ng, l\u00e0 ng\u01b0\u1eddi th\u1eafng cu\u1ed9c.<\/p>\n

Ng\u01b0\u1eddi b\u00e1n h\u00e0ng gi\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a \u201cng\u01b0\u1eddi th\u1eafng cu\u1ed9c\u201d khi ng\u01b0\u1eddi n\u00e0y nh\u1eadn th\u1ea5y m\u1ee5c ti\u00eau duy nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi b\u00e1n h\u00e0ng l\u00e0 gi\u00fap c\u00f4ng ty anh ta ti\u1ebft ki\u1ec7m ti\u1ec1n v\u00e0 gi\u00fap anh ta l\u1eadp c\u00f4ng. Hai ng\u01b0\u1eddi tr\u1edf n\u00ean th\u00e2n thi\u1ec7n v\u00e0 c\u00f9ng t\u00ecm ra gi\u1ea3i ph\u00e1p. H\u1ecd tr\u00ecnh l\u00ean gi\u00e1m \u0111\u1ed1c m\u1ed9t k\u1ebf ho\u1ea1ch ti\u1ebft ki\u1ec7m 5.000 \u0111\u00f4la m\u1ed9t th\u00e1ng (cao h\u01a1n so v\u1edbi gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m) trong giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean c\u1ee7a d\u1ef1 \u00e1n gi\u1ea3m thi\u1ec3u chi ph\u00ed. K\u1ebft qu\u1ea3 l\u00e0 m\u1ed9t h\u1ee3p \u0111\u1ed3ng mua h\u00e0ng tr\u1ecb gi\u00e1 400.000 \u0111\u00f4la \u0111\u01b0\u1ee3c k\u00fd k\u1ebft. \u00d4ng gi\u00e1m \u0111\u1ed1c c\u0169ng t\u00e1n th\u00e0nh giai \u0111o\u1ea1n hai v\u00e0 ba c\u1ee7a d\u1ef1 \u00e1n, trong \u0111\u00f3 bao g\u1ed3m m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 b\u1ed5 sung cho vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m ti\u1ebft ki\u1ec7m chi ph\u00ed tr\u00ean th\u1ecb tr\u01b0\u1eddng M\u1ef9 v\u00e0 c\u1ea3 n\u01b0\u1edbc ngo\u00e0i. D\u0129 nhi\u00ean, v\u1ecb CFO ch\u1ec9 \u0111\u1ed3ng \u00fd sau khi xem x\u00e9t nh\u1eefng t\u00ednh to\u00e1n chi ti\u1ebft v\u1ec1 \u0111\u1ea7u t\u01b0 c\u00f3 l\u00e3i m\u00e0 ng\u01b0\u1eddi b\u00e1n h\u00e0ng \u0111\u1ec1 xu\u1ea5t.<\/p>\n

Nh\u1eefng \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p s\u1ebd t\u1edbi khi b\u1ea1n \u0111\u1ee9ng tr\u01b0\u1edbc m\u1eb7t ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng. M\u1ed9t trong nh\u1eefng l\u00fd do khi\u1ebfn c\u00f4ng ty c\u1ee7a ch\u00e0ng trai m\u1ea5t qu\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi nh\u01b0 v\u1eady \u0111\u01a1n gi\u1ea3n l\u00e0 v\u00ec nh\u1eefng kh\u00e1ch h\u00e0ng truy\u1ec1n th\u1ed1ng kh\u00f4ng c\u00f3 l\u00fd do \u0111\u1ec3 \u0111\u1ed3ng \u00fd. Nh\u1eefng h\u1ee3p \u0111\u1ed3ng theo ki\u1ec3u truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c duy tr\u00ec d\u1ef1a tr\u00ean c\u00e1c quan h\u1ec7 s\u1eb5n c\u00f3, ch\u00fang kh\u00f4ng th\u1ec3 t\u1ea1o ra nh\u1eefng m\u1ed1i quan h\u1ec7 m\u1edbi. \u0110\u1eebng b\u1ecf cu\u1ed9c ch\u1ec9 v\u00ec b\u1ecb m\u1ed9t ai \u0111\u00f3 t\u1eeb ch\u1ed1i. Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 nh\u1eefng l\u1eddi n\u00f3i \u201ckh\u00f4ng\u201d \u0111\u1ec1u c\u00f3 ngh\u0129a l\u00e0 ho\u00e0n to\u00e0n t\u1eeb ch\u1ed1i.<\/p>\n

Trong qu\u00e1 tr\u00ecnh ki\u1ec3m tra \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed, ng\u01b0\u1eddi c\u1ed9ng t\u00e1c t\u00ecnh c\u1edd cho bi\u1ebft con trai anh ta l\u00e0 m\u1ed9t c\u1ed5 \u0111\u1ed9ng vi\u00ean cu\u1ed3ng nhi\u1ec7t c\u1ee7a \u0111\u1ed9i b\u00f3ng Oakland Raiders. Lu\u00f4n lu\u00f4n l\u1eafng nghe, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y l\u1eadp t\u1ee9c ghi nh\u1edb chi ti\u1ebft n\u00e0y. M\u1ed9t tu\u1ea7n sau khi nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng \u0111\u1ea7u ti\u00ean tr\u1ecb gi\u00e1 400.000 \u0111\u00f4la, ng\u01b0\u1eddi b\u00e1n h\u00e0ng \u0111\u00e3 gh\u00e9 qua nh\u00e0 m\u1ed9t c\u1ea7u th\u1ee7 c\u1ee7a Oakland, \u0111\u1ed3ng th\u1eddi l\u00e0 m\u1ed9t trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi b\u1ea1n th\u00e2n nh\u1ea5t c\u1ee7a anh. Tr\u00ean \u0111\u01b0\u1eddng v\u1ec1 nh\u00e0, anh t\u1eb7ng cho ng\u01b0\u1eddi c\u1ed9ng t\u00e1c m\u1ed9t qu\u1ea3 b\u00f3ng c\u00f3 ch\u1eef k\u00fd c\u1ee7a \u0111\u1ed9i Raiders \u0111\u1ec3 l\u00e0m qu\u00e0 cho c\u1eadu con trai. Ghi nh\u1edb nh\u1eefng \u0111i\u1ec1u nh\u1ecf nh\u1ea5t v\u00e0 t\u1eadn d\u1ee5ng ch\u00fang kh\u00f4ng bao gi\u1edd n\u1eb1m ngo\u00e0i kh\u1ea3 n\u0103ng c\u1ee7a m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y.<\/p>\n

Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y b\u00e1n h\u00e0ng v\u00e0 ki\u1ebfm ti\u1ec1n cho m\u00ecnh b\u1eb1ng c\u00e1ch \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng kho\u1ea3n l\u1ee3i nhu\u1eadn kh\u1ed5ng l\u1ed3. Khi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y th\u00e0nh c\u00f4ng, kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd c\u0169ng th\u00e0nh c\u00f4ng v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. Ng\u01b0\u1eddi b\u00e1n h\u00e0ng trong c\u00e2u chuy\u1ec7n tr\u00ean \u0111\u00e3 b\u1eaft \u0111\u1ea7u tr\u00f2 ch\u01a1i c\u1ee7a ri\u00eang m\u00ecnh t\u1eeb c\u1ea5p \u0111\u1ed9 th\u1ea5p nh\u1ea5t, t\u1eeb m\u1ed9t anh l\u00ednh m\u1edbi tr\u1edf th\u00e0nh m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y.<\/p>\n

Ph\u01b0\u01a1ng ch\u00e2m c\u1ee7a nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y<\/p>\n

\u0110\u00e2y l\u00e0 nh\u1eefng nguy\u00ean t\u1eafc s\u1ed1ng v\u00e0 l\u00e0m vi\u1ec7c. C\u00e1c t\u1ed5 ch\u1ee9c n\u1ed5i ti\u1ebfng \u0111\u1ec1u c\u00f3 ph\u01b0\u01a1ng ch\u00e2m ri\u00eang. Ch\u1eb3ng h\u1ea1n, ph\u01b0\u01a1ng ch\u00e2m c\u1ee7a Hi\u1ec7p h\u1ed9i H\u01b0\u1edbng \u0111\u1ea1o sinh l\u00e0 “H\u00e3y s\u1eb5n s\u00e0ng”, trong khi T\u1ed5 ch\u1ee9c Gi\u00e1m h\u1ed9 b\u1edd bi\u1ec3n M\u1ef9 ch\u1ecdn “Semper Paratus” (Lu\u00f4n s\u1eb5n s\u00e0ng), c\u00f2n t\u1eadp \u0111o\u00e0n IBM l\u1ea1i ch\u1ecdn “Suy ngh\u0129”.<\/p>\n

Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y \u0111\u1ec1 cao c\u00e1c ph\u01b0\u01a1ng ch\u00e2m v\u00ec ch\u00fang nh\u1eafc h\u1ecd nh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m \u0111\u1ec3 ki\u1ebfm nh\u1eefng kho\u1ea3n l\u1ee3i nhu\u1eadn kh\u1ed5ng l\u1ed3. M\u1ed9t s\u1ed1 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y c\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ch\u00e2m, s\u1ed1 kh\u00e1c ch\u1ec9 c\u00f3 m\u1ed9t ph\u01b0\u01a1ng ch\u00e2m duy nh\u1ea5t, c\u0169ng c\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ch\u00e2m kh\u00f4ng r\u00f5 r\u00e0ng. Nh\u01b0ng khi th\u0103m d\u00f2 b\u1ea5t k\u1ef3 m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y n\u00e0o, b\u1ea1n c\u0169ng s\u1ebd t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t ho\u1eb7c nhi\u1ec1u ph\u01b0\u01a1ng ch\u00e2m. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i ph\u01b0\u01a1ng ch\u00e2m ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y:<\/p>\n

1. Ng\u1ee7 s\u1edbm, d\u1eady s\u1edbm, si\u00eang n\u0103ng b\u00e1n h\u00e0ng v\u00e0 quy \u0111\u1ed5i c\u00e1c gi\u00e1 tr\u1ecb th\u00e0nh ti\u1ec1n m\u1eb7t<\/span><\/strong><\/p>\n

Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y mang l\u1ea1i cho kh\u00e1ch h\u00e0ng s\u1ef1 h\u00e0i l\u00f2ng ho\u1eb7c ti\u1ec1n b\u1ea1c, \u0111\u00f4i khi l\u00e0 c\u1ea3 hai. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y kh\u00f4ng b\u00e1n h\u00e0ng h\u00f3a hay d\u1ecbch v\u1ee5, kh\u00f4ng b\u00e1n \u0111\u1eb7c t\u00ednh, l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00f4ng ngh\u1ec7, h\u1ecd b\u00e1n cho kh\u00e1ch h\u00e0ng nh\u1eefng ti\u1ec7n \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00f4ng ngh\u1ec7 \u0111\u00f3. N\u00f3i c\u00e1ch kh\u00e1c, h\u1ecd b\u00e1n gi\u00e1 tr\u1ecb quy \u0111\u1ed5i th\u00e0nh ti\u1ec1n m\u1eb7t m\u00e0 s\u1ea3n ph\u1ea9m \u0111em l\u1ea1i. Khi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y cung c\u1ea5p cho kh\u00e1ch h\u00e0ng m\u1ed9t gi\u1ea3i ph\u00e1p kh\u1eafc ph\u1ee5c kh\u00f3 kh\u0103n, gi\u1ea3i ph\u00e1p \u0111\u00f3 lu\u00f4n \u0111\u01b0\u1ee3c quy \u0111\u1ed5i th\u00e0nh ti\u1ec1n. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y lu\u00f4n nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd \u00fd th\u1ee9c \u0111\u01b0\u1ee3c h\u1ecd s\u1ebd m\u1ea5t bao nhi\u00eau ti\u1ec1n n\u1ebfu kh\u00f4ng c\u00f3 nh\u1eefng gi\u1ea3i ph\u00e1p n\u00e0y.<\/p>\n

Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y r\u1ea5t \u0111\u1ed9c l\u1eadp. H\u1ecd l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng v\u00e0 lu\u00f4n trong v\u00f2ng quay b\u00e1n h\u00e0ng.<\/p>\n

2. N\u1ebfu ng\u00e0i kh\u00f4ng c\u1ed9ng t\u00e1c v\u1edbi t\u00f4i, ch\u00fang ta s\u1ebd c\u00f9ng th\u1ea5t b\u1ea1i<\/span><\/strong><\/p>\n

Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y ho\u00e0n to\u00e0n tin r\u1eb1ng m\u00ecnh lu\u00f4n gi\u00fap c\u1ea3i thi\u1ec7n t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng. H\u1ecd bi\u1ebft n\u1ebfu kh\u00e1ch h\u00e0ng kh\u00f4ng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh th\u00ec kh\u00e1ch h\u00e0ng s\u1ebd b\u1ecf qua th\u1ee9 g\u00ec \u0111\u00f3, c\u00f2n m\u00ecnh s\u1ebd m\u1ea5t doanh thu.<\/p>\n

3. T\u00f4i b\u00e1n h\u00e0ng ngay khi t\u1ec9nh gi\u1ea5c<\/span><\/strong><\/p>\n

Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y lu\u00f4n lu\u00f4n trong cu\u1ed9c. Nh\u1eefng ng\u01b0\u1eddi kh\u00e1c b\u00e1n h\u00e0ng \u0111\u1ec3 s\u1ed1ng, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y s\u1ed1ng \u0111\u1ec3 b\u00e1n h\u00e0ng. Khi \u0111\u1ed3ng h\u1ed3 b\u00e1o th\u1ee9c \u0111\u1ed5 chu\u00f4ng v\u00e0o l\u00fac n\u0103m gi\u1edd s\u00e1ng, thay v\u00ec m\u1ed9t giai \u0111i\u1ec7u hay nh\u1eefng ti\u1ebfng chu\u00f4ng, \u00e2m thanh duy nh\u1ea5t c\u1ea5t l\u00ean trong \u0111\u1ea7u anh ta l\u00e0: \u201cN\u00e0y nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y, h\u00e3y t\u1ec9nh d\u1eady v\u00e0 b\u1eaft tay ngay v\u00e0o b\u00e1n h\u00e0ng!\u201d V\u1edbi h\u1ecd, b\u1ea5t k\u1ef3 l\u00fac n\u00e0o c\u0169ng c\u00f3 th\u1ec3 l\u00e0 th\u1eddi \u0111i\u1ec3m b\u00e1n h\u00e0ng.<\/p>\n

4. C\u1ea1nh tranh t\u1eebng ly, t\u1eebng t\u1ea5c<\/span><\/strong><\/p>\n

Gi\u1ed1ng nh\u01b0 c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean chuy\u00ean nghi\u1ec7p, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y ph\u1ea3i c\u1ea1nh tranh t\u1eebng ly, t\u1eebng t\u1ea5c. H\u1ecd s\u1eafp x\u1ebfp nhi\u1ec1u cu\u1ed9c h\u1eb9n h\u01a1n, chu\u1ea9n b\u1ecb nhi\u1ec1u k\u1ebf ho\u1ea1ch h\u01a1n v\u00e0 l\u00e0m vi\u1ec7c si\u00eang n\u0103ng h\u01a1n nh\u1eefng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng kh\u00e1c. H\u1ecd ch\u00fa \u00fd t\u1edbi t\u1eebng chi ti\u1ebft. Kh\u00f4ng c\u00f3 ai \u0111\u00e1nh m\u00e1y th\u01b0 thay h\u1ecd, v\u00e0 h\u1ecd c\u0169ng ch\u1eb3ng bao gi\u1edd mang theo b\u00fat m\u00e1y trong t\u00fai \u00e1o s\u01a1mi. H\u1ecd l\u00e0m vi\u1ec7c chuy\u00ean nghi\u1ec7p trong t\u1eebng \u0111\u1ed9ng t\u00e1c v\u00ec h\u1ecd \u00fd th\u1ee9c \u0111\u01b0\u1ee3c r\u1eb1ng ch\u1ec9 \u201cs\u1ea9y m\u1ed9t ly\u201d s\u1ebd \u201c\u0111i m\u1ed9t d\u1eb7m\u201d.<\/p>\n

5. T\u01b0\u01a1ng lai l\u00e0 ngay l\u00fac n\u00e0y<\/span><\/strong><\/p>\n

\u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y ph\u1ea3i lu\u00f4n lu\u00f4n v\u00e0 tr\u01b0\u1edbc h\u1ebft l\u00e0 duy tr\u00ec \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y say m\u00ea b\u00e1n h\u00e0ng v\u00e0 h\u1ecd lu\u00f4n ki\u1ebfm \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn. H\u1ecd lu\u00f4n c\u1ed1 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau ch\u1ec9 trong m\u1ed9t cu\u1ed9c g\u1eb7p m\u1eb7t, h\u1ecd g\u1ee3i \u00fd v\u1ec1 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng trong m\u1ecdi cu\u1ed9c h\u1eb9n, v\u00e0 hi\u1ec7n t\u1ea1i h\u1ecd kh\u00f4ng d\u1ef1a v\u00e0o nh\u1eefng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i \u0111\u1ec3 b\u00e1n h\u00e0ng theo ki\u1ec3u truy\u1ec1n th\u1ed1ng. Hi\u1ec7n t\u1ea1i ngh\u0129a l\u00e0 ngay b\u00e2y gi\u1edd, ngay h\u00f4m nay. Ngay h\u00f4m nay h\u00e3y l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3. \u0110\u1eebng ch\u1ea7n ch\u1eeb. H\u00e3y g\u1ecdi ngay cho kh\u00e1ch h\u00e0ng. Ngay b\u00e2y gi\u1edd.<\/p>\n

(Tr\u00edch cu\u1ed1n s\u00e1ch “\u0110\u1ec3 tr\u1edf th\u00e0nh nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y”)<\/p>\n","protected":false},"excerpt":{"rendered":"

Tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi b\u00e1n h\u00e0ng kh\u00f4ng kh\u00f3, nh\u01b0ng tr\u1edf th\u00e0nh m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y l\u1ea1i kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i h\u1ecdc t\u1eadp, r\u00e8n luy\u1ec7n, th\u1ef1c h\u00e0nh cho \u0111\u1ebfn khi th\u00e0nh th\u1ea1o v\u00e0 chuy\u00ean nghi\u1ec7p. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y ph\u1ea3i l\u00e0 chuy\u00eanContinue reading “5 b\u00ed quy\u1ebft tr\u1edf th\u00e0nh nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-126","post","type-post","status-publish","format-standard","hentry","category-working-tips","entry"],"_links":{"self":[{"href":"https:\/\/blog.iwayvietnam.com\/tuanta\/wp-json\/wp\/v2\/posts\/126"}],"collection":[{"href":"https:\/\/blog.iwayvietnam.com\/tuanta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.iwayvietnam.com\/tuanta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iwayvietnam.com\/tuanta\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iwayvietnam.com\/tuanta\/wp-json\/wp\/v2\/comments?post=126"}],"version-history":[{"count":1,"href":"https:\/\/blog.iwayvietnam.com\/tuanta\/wp-json\/wp\/v2\/posts\/126\/revisions"}],"predecessor-version":[{"id":127,"href":"https:\/\/blog.iwayvietnam.com\/tuanta\/wp-json\/wp\/v2\/posts\/126\/revisions\/127"}],"wp:attachment":[{"href":"https:\/\/blog.iwayvietnam.com\/tuanta\/wp-json\/wp\/v2\/media?parent=126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.iwayvietnam.com\/tuanta\/wp-json\/wp\/v2\/categories?post=126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.iwayvietnam.com\/tuanta\/wp-json\/wp\/v2\/tags?post=126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}