Khi m\u1ed9t nh\u00e2n vi\u00ean m\u1edbi \u0111\u1ebfn, Ch\u1ee7 t\u1ecbch m\u1ed9t T\u1eadp \u0111o\u00e0n h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1edbi doanh thu tr\u00ean 6 t\u1ef7 USD m\u1ed7i \u0111\u00e3 t\u1eadn tay r\u00f3t tr\u00e0 m\u1eddi.<\/p>\n
\u0110\u00edch th\u00e2n \u00f4ng gi\u1edbi thi\u1ec7u cho nh\u00e2n vi\u00ean m\u1edbi v\u1ec1 c\u00f4ng ty, v\u1ec1 quan \u0111i\u1ec3m kinh doanh v\u00e0 nh\u1eefng \u0111i\u1ec1u m\u00e0 \u00f4ng mong \u0111\u1ee3i \u1edf h\u1ecd. \u0110\u1ed3ng th\u1eddi \u00f4ng c\u0169ng ch\u1ec9 ra nguy\u00ean t\u1eafc ri\u00eang c\u1ee7a doanh nghi\u1ec7p v\u00e0 ch\u1ebf \u0111\u1ed9 \u0111\u00e3i ng\u1ed9 \u0111\u1ed1i v\u1edbi t\u1eebng nh\u00e2n vi\u00ean trong c\u00f4ng ty.<\/p>\n
V\u1ecb l\u00e3nh \u0111\u1ea1o \u1ea5y l\u00e0 Hal Rosenbluth, ng\u01b0\u1eddi \u0111\u00e3 bi\u1ebfn Rosenbluth International t\u1eeb m\u1ed9t c\u00f4ng ty gia \u0111\u00ecnh nh\u1ecf th\u00e0nh T\u1eadp \u0111o\u00e0n du l\u1ecbch c\u00f3 tr\u00ean 5.300 nh\u00e2n vi\u00ean, g\u1ea7n 1.000 v\u0103n ph\u00f2ng \u1edf t\u1ea5t c\u1ea3 c\u00e1c bang c\u1ee7a n\u01b0\u1edbc M\u1ef9 v\u00e0 53 qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi, v\u1edbi doanh s\u1ed1 h\u00e0ng n\u0103m \u0111\u1ea1t h\u01a1n 6 t\u1ef7 USD. T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng l\u00e0 1 t\u1ef7 USD m\u1ed7i n\u0103m.<\/p>\n
\u00d4ng c\u0169ng ch\u00ednh l\u00e0 m\u1ed9t trong 2 t\u00e1c gi\u1ea3 c\u1ee7a cu\u1ed1n s\u00e1ch \u201cKh\u00e1ch h\u00e0ng ch\u01b0a ph\u1ea3i l\u00e0 th\u01b0\u1ee3ng \u0111\u1ebf\u201d. Cu\u1ed1n s\u00e1ch l\u00e0 b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng c\u1ee7a Rosenbluth International khi \u0111\u1eb7t nh\u00e2n vi\u00ean l\u00ean h\u00e0ng \u0111\u1ea7u. Tri\u1ebft l\u00fd kinh doanh c\u00f3 v\u1ebb h\u01a1i ng\u01b0\u1ee3c \u0111\u1eddi nh\u01b0ng l\u1ea1i \u0111\u01b0\u1ee3c \u00f4ng v\u1eadn d\u1ee5ng th\u00e0nh c\u00f4ng \u0111\u01b0a Rosenbluth International ng\u00e0y t\u1eadp \u0111o\u00e0n h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c du l\u1ecbch t\u1ea1i M\u1ef9.<\/p>\n
Rosenbluth cho bi\u1ebft, \u00f4ng \u0111\u1eb7t ni\u1ec1m tin tuy\u1ec7t \u0111\u1ed1i v\u00e0o t\u1ea7m quan tr\u1ecdng c\u1ee7a h\u1ea1nh ph\u00fac n\u01a1i c\u00f4ng s\u1edf, \u0111\u00f3 ch\u1eafc ch\u1eafn l\u00e0 y\u1ebfu t\u1ed1 c\u00e1c ch\u1ee7 ch\u1ed1t \u0111\u1ec3 c\u00f3 d\u1ecbch v\u1ee5 t\u1ed1t. T\u1ea5t nhi\u00ean, kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 l\u00fd do \u0111\u1ec3 c\u00f4ng ty t\u1ed3n t\u1ea1i, nh\u01b0ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t, th\u00ec ph\u1ea3i coi tr\u1ecdng nh\u00e2n vi\u00ean tr\u01b0\u1edbc \u0111\u00e3, b\u1edfi nh\u00e2n vi\u00ean l\u00e0 nh\u1eefng ng\u01b0\u1eddi ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng, s\u1ef1 ph\u1ee5c v\u1ee5 cao nh\u1ea5t ch\u1ec9 \u0111\u1ea1t \u0111\u01b0\u1ee3c khi xu\u1ea5t ph\u00e1t t\u1eeb con tim. V\u1eady n\u00ean, c\u00f4ng ty n\u00e0o c\u00f3 \u0111\u01b0\u1ee3c tr\u00e1i tim c\u1ee7a nh\u00e2n vi\u00ean, c\u00f4ng ty \u0111\u00f3 s\u1ebd c\u00f3 d\u1ecbch v\u1ee5 tuy\u1ec7t v\u1eddi nh\u1ea5t.<\/p>\n
\u0110i\u1ec1u n\u00e0y c\u0169ng gi\u1ed1ng v\u1edbi c\u00e2u chuy\u1ec7n c\u1ed5 v\u1ec1 \u201cChi\u1ebfc xe \u0111\u1ed9c m\u00e3\u201d. H\u00e3y t\u1ea1m coi nh\u00e2n vi\u00ean \u0111\u1ea1i di\u1ec7n cho con ng\u1ef1a, n\u1ebfu ch\u1ee7 doanh nghi\u1ec7p cho kh\u00e1ch h\u00e0ng l\u00ean xe r\u1ed3i \u0111\u1eb7t chi\u1ebfc xe l\u00ean ph\u00eda tr\u01b0\u1edbc con ng\u1ef1a, kh\u00e1ch h\u00e0ng s\u1ebd ch\u1eb3ng \u0111i \u0111\u01b0\u1ee3c bao xa. D\u00f9 doanh nghi\u1ec7p c\u00f3 \u0111\u00e3i kh\u00e1ch h\u00e0ng b\u1eb1ng champagne v\u00e0 tr\u1ee9ng c\u00e1 mu\u1ed1i tr\u00ean xe, th\u00ec h\u1ecd c\u0169ng ch\u1eb3ng th\u1ec3 nh\u00edch \u0111i \u0111\u01b0\u1ee3c m\u1ed9t b\u01b0\u1edbc, ch\u1eebng n\u00e0o nh\u1eefng con ng\u1ef1a c\u00f2n \u1edf \u0111\u1eb1ng sau h\u1ecd…<\/p>\n
C\u00e1c c\u00f4ng ty ch\u1ec9 t\u1ef1 \u0111\u00e1nh l\u1eeba b\u1ea3n th\u00e2n m\u00ecnh khi tin r\u1eb1ng: \u201cKh\u00e1ch h\u00e0ng l\u00e0 th\u01b0\u1ee3ng \u0111\u1ebf\u201d. Nh\u00e2n vi\u00ean n\u1ebfu kh\u00f4ng coi kh\u00e1ch h\u00e0ng l\u00e0 s\u1ed1 m\u1ed9t v\u00e0 h\u1ecd ch\u1eafc ch\u1eafn kh\u00f4ng l\u00e0m \u0111i\u1ec1u n\u00e0y ch\u1ec9 v\u00ec l\u00e3nh \u0111\u1ea1o c\u1ee7a h\u1ecd k\u1ef3 v\u1ecdng nh\u01b0 v\u1eady. Ch\u1ec9 khi nh\u00e2n vi\u00ean nh\u1eadn th\u1ea5y m\u00ecnh quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o, th\u00ec h\u1ecd m\u1edbi ch\u00e2n th\u00e0nh chia s\u1ebb c\u1ea3m gi\u00e1c c\u1ee7a m\u00ecnh v\u1edbi ng\u01b0\u1eddi kh\u00e1c. T\u1eeb tri\u1ebft l\u00fd kinh doanh n\u00e0y, Hal Rosenbluth \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t c\u00f4ng ty c\u00f3 t\u1ef7 l\u1ec7 gi\u1eef kh\u00e1ch h\u00e0ng l\u00e0 98% – m\u1ed9t con s\u1ed1 k\u1ef7 l\u1ee5c.<\/p>\n
L\u00e2u nay, c\u00e1c doanh nghi\u1ec7p lu\u00f4n \u0111\u1eb7t ra cho m\u00ecnh m\u1ed9t tri\u1ebft l\u00fd kinh doanh r\u1eb1ng “kh\u00e1ch h\u00e0ng l\u00e0 th\u01b0\u1ee3ng \u0111\u1ebf”, song tr\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y l\u1ea1i kh\u00f4ng d\u1ec5 d\u00e0ng g\u00ec. T\u1ea1i cu\u1ed9c t\u1ecda \u0111\u00e0m m\u1edbi \u0111\u00e2y v\u1ec1 m\u1ed1i quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng, C\u00f4ng ty Th\u00e1i H\u00e0 Books \u0111\u00e3 \u0111\u01b0a ra v\u1ea5n \u0111\u1ec1 tr\u00e1i ng\u01b0\u1ee3c h\u1eb3n v\u1edbi nh\u1eefng g\u00ec m\u00e0 c\u00e1c \u00f4ng ch\u1ee7 doanh nghi\u1ec7p hay \u0111\u1ec1 c\u1eadp l\u00e0 “Kh\u00e1ch h\u00e0ng ch\u01b0a ph\u1ea3i l\u00e0 th\u01b0\u1ee3ng \u0111\u1ebf”.<\/p>\n
C\u00e1i l\u00fd \u0111\u01b0\u1ee3c \u0111\u01b0a ra l\u00e0, n\u1ebfu c\u00f4ng ty t\u1ea1o cho nh\u00e2n vi\u00ean c\u1ea3m gi\u00e1c c\u0103ng th\u1eb3ng, lo s\u1ee3 v\u00e0 th\u1ea5t v\u1ecdng th\u01b0\u1eddng xuy\u00ean, h\u1ecd s\u1ebd mang nh\u1eefng c\u1ea3m gi\u00e1c \u1ea5y v\u1ec1 nh\u00e0, t\u1ea1o ra nh\u1eefng c\u0103ng th\u1eb3ng trong gia \u0111\u00ecnh v\u00e0 h\u1ecd s\u1ebd l\u1ea1i mang t\u00e2m tr\u1ea1ng \u1ea5y \u0111\u1ebfn c\u00f4ng ty ng\u00e0y h\u00f4m sau, r\u1ed3i h\u00f4m sau n\u1eefa, v\u00f2ng quay \u1ea5y l\u1eb7p \u0111i l\u1eb7p l\u1ea1i\u2026 D\u1ea7n d\u1ea7n, s\u1ef1 \u0111am m\u00ea, nhi\u1ec7t t\u00ecnh trong c\u00f4ng vi\u1ec7c s\u1ebd b\u1ecb thay th\u1ebf b\u1eb1ng n\u1ed7i lo s\u1ee3, tr\u00e1ch nhi\u1ec7m ph\u1ea3i ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c lu\u00f4n \u0111\u00e8 n\u1eb7ng tr\u00ean vai. H\u1eadu qu\u1ea3 x\u1ea5u h\u01a1n l\u00e0 khi nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n \u0111\u1ebfn g\u1eb7p kh\u00e1ch h\u00e0ng b\u1eb1ng ch\u00ednh t\u00e2m tr\u1ea1ng b\u1ea5t \u1ed5n \u1ea5y. L\u00fac \u0111\u00f3, kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 ng\u01b0\u1eddi l\u00e3nh s\u1ef1 kh\u00f3 ch\u1ecbu, b\u1ef1c b\u1ed9i \u1ea5y v\u00e0 h\u1ecd s\u1ebd ch\u1eb3ng th\u1ec3 l\u00e0 th\u01b0\u1ee3ng \u0111\u1ebf theo \u0111\u00fang nh\u1eefng g\u00ec m\u00e0 \u00f4ng ch\u1ee7 doanh nghi\u1ec7p mong mu\u1ed1n.<\/p>\n
\u00d4ng ch\u1ee7 t\u1eadp \u0111o\u00e0n Rosenbluth International – Rosenbluth \u0111\u00e3 t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c vui v\u1ebb v\u00e0 hi\u1ec7u qu\u1ea3 c\u00f9ng c\u00e1c nh\u00e2n vi\u00ean th\u00edch h\u1ee3p v\u1edbi t\u1eebng v\u1ecb tr\u00ed, ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng h\u1ebft l\u00f2ng t\u1eeb ch\u00ednh con tim… Rusendbluth coi d\u1ecbch v\u1ee5 l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a 3 y\u1ebfu t\u1ed1 Th\u00e1i \u0111\u1ed9, Ngh\u1ec7 thu\u1eadt v\u00e0 Quy tr\u00ecnh, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 m\u1ed7i nh\u00e2n vi\u00ean th\u1ec3 hi\u1ec7n h\u1ebft kh\u1ea3 n\u0103ng c\u1ee7a m\u00ecnh, lu\u00f4n khuy\u1ebfn kh\u00edch t\u1ea1o d\u1ef1ng v\u00e0 nu\u00f4i d\u01b0\u1ee1ng c\u00e1c \u00fd t\u01b0\u1edfng, t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i, s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 gi\u1ea3i ph\u00f3ng nh\u00e2n vi\u00ean, gi\u00fap h\u1ecd c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o v\u00e0 t\u1eadp trung ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/p>\n
H\u01a1n m\u01b0\u1eddi n\u0103m qua, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u00fd t\u01b0\u1edfng c\u1ee7a \u00f4ng \u0111\u00e3 t\u1ea1o \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y cho r\u1ea5t nhi\u1ec1u CEO, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o, qu\u1ea3n l\u00fd doanh nghi\u1ec7p, c\u00e1c chuy\u00ean gia th\u1ef1c hi\u1ec7n, trong \u0111\u00f3 c\u00f3 Jeff Greenfield, Scott McNealy… Nh\u1eefng b\u00ed quy\u1ebft n\u00e0y ng\u00e0y c\u00e0ng t\u1ecf ra hi\u1ec7u qu\u1ea3 khi Rosenbluth International v\u1eabn gi\u1eef v\u1ecb tr\u00ed l\u00e0 t\u1eadp \u0111o\u00e0n d\u1ecbch v\u1ee5 du l\u1ecbch h\u00e0ng \u0111\u1ea7u \u1edf M\u1ef9 k\u1ec3 t\u1eeb sau th\u1ea3m h\u1ecda kh\u1ee7ng b\u1ed1 11\/9.<\/p>\n","protected":false},"excerpt":{"rendered":"
Khi m\u1ed9t nh\u00e2n vi\u00ean m\u1edbi \u0111\u1ebfn, Ch\u1ee7 t\u1ecbch m\u1ed9t T\u1eadp \u0111o\u00e0n h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1edbi doanh thu tr\u00ean 6 t\u1ef7 USD m\u1ed7i \u0111\u00e3 t\u1eadn tay r\u00f3t tr\u00e0 m\u1eddi. \u0110\u00edch th\u00e2n \u00f4ng gi\u1edbi thi\u1ec7u cho nh\u00e2n vi\u00ean m\u1edbi v\u1ec1 c\u00f4ng ty, v\u1ec1 quan \u0111i\u1ec3m kinh doanh v\u00e0 nh\u1eefng \u0111i\u1ec1u m\u00e0 \u00f4ng mong \u0111\u1ee3i \u1edf h\u1ecd.Continue reading “Kh\u00e1ch h\u00e0ng ch\u01b0a ph\u1ea3i l\u00e0 th\u01b0\u1ee3ng \u0111\u1ebf”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-289","post","type-post","status-publish","format-standard","hentry","category-working-tips","entry"],"_links":{"self":[{"href":"https:\/\/blog.iwayvietnam.com\/tuanta\/wp-json\/wp\/v2\/posts\/289"}],"collection":[{"href":"https:\/\/blog.iwayvietnam.com\/tuanta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.iwayvietnam.com\/tuanta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iwayvietnam.com\/tuanta\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iwayvietnam.com\/tuanta\/wp-json\/wp\/v2\/comments?post=289"}],"version-history":[{"count":3,"href":"https:\/\/blog.iwayvietnam.com\/tuanta\/wp-json\/wp\/v2\/posts\/289\/revisions"}],"predecessor-version":[{"id":292,"href":"https:\/\/blog.iwayvietnam.com\/tuanta\/wp-json\/wp\/v2\/posts\/289\/revisions\/292"}],"wp:attachment":[{"href":"https:\/\/blog.iwayvietnam.com\/tuanta\/wp-json\/wp\/v2\/media?parent=289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.iwayvietnam.com\/tuanta\/wp-json\/wp\/v2\/categories?post=289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.iwayvietnam.com\/tuanta\/wp-json\/wp\/v2\/tags?post=289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}